gucci shoes

Gucci achieves astounding global success and is named the most desirable luxury brand in the world (Nielsen company, 2007). Frida Giannini, formerly Creative Director of accessories, is named sole Creative Director in 2006. Exploring Gucci’s rich heritage and its incomparable craftsmanship capabilities, Giannini creates a unique vision for Gucci that fuses past and present; history and modernity. Key house icons are reinvented in a fresh new guise, including Flora, La Pelle Guccissima, the New Jackie, and the New Bamboo. The company’s partnership with UNICEF, first started in 2005, gains traction each year, becoming a major corporate initiative that dovetails seamlessly with the Italian brand’s global reach. In 2009, Patrizio di Marco replaces Mark Lee as CEO of Gucci. Under his direction the storied Italian brand's exclusive heritage and long-lasting values are emphasized in conjunction with its high fashion and aspirational style.